Today I read an article on CNN Business regarding the small but growing change in physician practices from traditional insurance-accepting businesses to cash-only practices. Hooya! I love it when a person can run a business how they chose. The article highlighted two primary care doc’s and one general surgeon. It talked about how each came to adopt a business model that is a cash only practice from one that accepted insurance. Their reasons were everything you’d guess them to be, from insane hassles with insurance companies, lower payouts, higher overhead costs just to hire people who can siphon through all the paperwork required to file claims, etc. Each of the doc’s recommended their patients have a high-deductible insurance policy to help cover potential costs outside their scope of practice such as serious or catastrophic illness/injury. Ultimately the doc’s who switched get to spend more quality time with each patient, lower their overhead, eliminated the hassle of dealing with insurance, and were happier over all in both their practice and their personal lives. Win-win for everyone!
Then they interview this woman, Kathleen Stoll, who is the director of health policy at the consumer advocacy group Families U.S.A. This woman’s argument against this type of practice was, and I quote: “They cherry-pick among their patient population to serve only the wealthier ones.” THAT’S YOUR ARGUMENT? That’s what business is, moron! That’s what makes people who run businesses, medical or otherwise, successful! Do you think the company that sells Lamborghini’s or Maserati’s are marketing their product to the average “Joe”? Hello no! You have Ford, and Chevy to cover that market.
She then tries to make the argument that perhaps the patients are being put at some higher risk. Um, excuse me…being a cash-only practice doesn’t make a physician exempt from providing the standards of care set forth by the various certifying entities (OSHA, JHACO, etc.) any more than Lamborghini can manufacture a vehicle without seatbelts.
Whether the business is medicine, cars or even food, it's no different. Burger King has to follow the same rules set forth by the department of public health as Ruth’s Chris does, but you know what? Ruth’s Chris “cherry-picks” among the population to market their product to the ones who can afford to eat there. There’s nothing wrong with that. Ever.
Of course, I still can’t afford a Lambo…